Google Maps Marketing & Local Maps SEO Consultants
Google Maps is among the most popular tools for navigation. Interestingly though, it has also become a handy tool for businesses, particularly when it comes to marketing and promotion. As countless entrepreneurs have realized firsthand, proper Google Maps optimization translates to better traffic and awareness.
When using search strings that target specific locations, the results often include entries from Google Maps. The same thing happens when searching for a service or a business. This is where Google My Business (GMB) becomes relevant. GMB is sort of a directory. Using it properly can make a difference in your business.
Enhancing Your GMB Page:
The first thing you need to do is set up your GMB page. Claiming your address and providing as many details as you can is the first step to setting up your GMB page. Make sure you enter your NAP correctly, Nap is Name, Address, Phone Number As this information is critical to the foundation of a well optimized GMB listing. Next, you’ll want to define your business primary category. You can add more than one category, Be as specific as possible when selecting business categories. If your business covers a wide area of services, don’t forget to look for categories that are closley related to each service your offer.
Google My Business Page Optimization
Create Your GMB Listing Here
Add Your Business Name
Add Your Business Address
Add Your Business Phone Number
Add Your Business Hours
Verify Your Business To Google
After you get your business page verified, improve and update your contact information, business description, and others as often as possible. And then, check the information you have provided to make sure you didn’t make any mistake. You’ll need to verify your business to confirm that it is legitimate. You can further optimize your GMB page by:
Uploading Optimized GEO Tagged Images
Add Interior & Exterior Photos
Add Images of Your Team
Upload Your Logo Image
Add A Link To Your Website
Check for completeness and accuracy. Google often shows the most relevant results for each search – if your business has complete and accurate information, like office hours, name, address, and contact information and so on, it would be easier to match it with the right search results.
Verifying your GMB listing either by:
By doing this, you stand a chance of getting a higher rank on Google Maps.
Tagging your GMB page with the correct and relevant category associated with your business.
Optimizing your GMB introduction. This helps Google know if your business is related to a specific search query. Avoid spamming the intro with keywords. Instead, mention why you established your business and what differentiates it from its competitors. Answer all questions your potential customers might have and write your GMB listing introduction in the right language.
Interacting with your customers through responding to their reviews or asking for reviews. Responding to positive reviews is well and good, but addressing negative reviews in a proper way also helps.
Adding photos to your listings gives your potential customers an idea of what you can offer them.
Creating local business citations using the exact same Business Name, Address & Phone Number (NAP) actually builds both prominence and relevance on Google.
Building high-quality links. Surely, anyone will agree that a site’s position in the search results is important.
Improving Your Local Ranking on Google
So you now know what to do with your GMB account, but why bother? What good could it possibly do to you? As you have read earlier GMB is like a directory. By claiming your GMB and optimizing it with the right information, it can enhance your presence in both Google Search and Google Maps. Likewise, it should help your business’ local ranking, allowing you to better connect with your customers.
Google Maps For Smaller Businesses
But how can small businesses maximize their use of the Google Maps? With SEO, searchers can find the service or product they are looking for pretty quickly. Local maps SEO, as you would expect, drives quality local traffic. This is why Google Maps optimization became an important investment in local SEO marketing. Having an effective local SEO strategy can help potential clients and customers easily locate your business
Carrying out techniques to get featured on Google Maps when prospective clients search for a specific service or keyword that relates to your business is essentially what experts call Google Maps Marketing. The focus of Google Maps Marketing is to optimize your GMB listing so that Google can quickly establish relevance and prominence for your business. Consider Google Maps Marketing for your business for these reasons:
It draws potential customers and clients to your business easier, specifically since a lot of people nowadays use smartphones and other handy gadgets to find the services they need.
It allows you to promote your business to specific clients or customers who are looking for the kind of service that you offer.
Helps potential clients to conveniently access any needed information about your business, such as location, price, contact information, and others.
Having a GMB listing gives your business a Google Maps location.
Prospective customers can check on your ratings and reviews before going to your physical location.
It increases customer awareness of you brand.
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Dominate Local Search
According to Google there are three factors local results are based on – distance, relevance, and prominence. They combine these things to find the best match for a given search. Sometimes searchers end up getting results that are far away from their location. This is because Google’s algorithms must have decided that those are the places are most likely to have what the searcher is looking for.
Distance - It’s how far the possible result is from the location keyword used in the search.
Relevance - This is all about how well a local listing matches a given search query.
Prominence - This refers to how popular or established the business is (for example, museums, landmarks, major brands, etc.). This is also based on information that Google has about a business from across the internet, Using local business listings and citations.
There is no doubt that appearing in the top searches gives you an advantage over your competitors. Regardless of the type of optimization or marketing you’re planning to carry out, you’ll have to make sure that you don’t forget to do these things:
A. Claiming your business listing. Unclaimed listings are generally seen as inaccurate or even shady.
B. Improve your web presence by focusing on quality content, bettering costumer service, and being listed on different local sites and directories.
C. Positive reviews gets you a higher chance of attracting more local customers.
D. Having a credible link building service. Link building is one of the best ways to stay on top of the search results. Getting high authority relevant sites to link back to your website helps you stay relevant.
With the sheer number of online businesses emerging these days, competition (specifically for the attention and local customers) will only get more intense in the coming years. Knowing how to use sites like Google Maps or availing of a Google Maps optimization service is among the best means of getting an edge over your competitors – and would contribute greatly to the rise of your business, or at least to its survival.
We Can Help Your Business Get Listed, Get Found, Get In The Maps & Get More Customers for more info on Google Maps Strategies Read this from Wordstream or